Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their “publics.” It’s a broad discipline that focuses on raising awareness of a company/issue/product/etc with an intended action. PR often includes media relations, but the media is one conduit to reach an intended audience.

We understand how to effectively reach and engage audiences through the vast jungle of communication tools and platforms. From straight media campaigns to developing and restructuring communication departments; our business is communications.

There’s a lot of smoke-and-mirrors in the digital space, with everyone focused on the latest tool, gadget and platform. We bring clarity to social media and online communications by developing a digital strategy that helps drive momentum, meet organizational objectives and enhance reputation. We handle everything from multi-platform, integrated communications including social media content, building social media followers, contests, apps and crisis situations.

For clients with SEO firms, we work collaboratively with SEO professionals to ensure communications are integrated across all platforms.

A solid corporate reputation is one of, if not the, most important corporate asset. Company transparency, credibility and trust are the foundation in building a strong brand and sustaining a healthy business. Conversely, around-the-clock news programs combined with increased legal, ethical and regulatory investigations means that organizations need to understand media protocol more than ever. A small slip can spell a drop in members, or a compromised reputation. It also fuels competitive momentum.

We work with enterprises in building a constant flow of internal and external communications that positively impacts each department within an organization, as well as the organization as a whole. We work with C-level executives in developing crisis messaging and process which can be implemented quickly and effectively.

Much has changed since Gordon Gekko plotted takeovers in the movie “Wall Street” over 25 years ago. Dark pools, hedge funds, high frequency trading, derivatives – these are some of the forces that move markets and determine company valuations today.

This requires a deep understanding of the regulatory environment in each market, analyst and investor expectations of the industry and the ability to develop a compelling narrative that supports your company’s credibility. Open, transparent and timely communication to target audiences is essential to the reputation of your company and the protection of your brand.

For network marketing companies, private and public, the short-seller issue with Herbalife is forcing all direct selling companies to understand the issues at hand, differentiate themselves accordingly and effectively communicate that differentiation to Distributors, customers and staff.

Creating a new brand is an expensive and difficult task and innovation of any kind is too often associated with blind risks and leaps of faith. Incorporating an integrated communications team early in the process can strengthen the impact of the launch and position the brand or product for long-term success.

We look at, strategize and execute launch campaigns based on communication principles that complement your company’s marketing expertise. With the right communications launch plan, companies can enhance their reputation and create a buzz with a long-tail effect. For network marketers, a successful launch provides additional credibility and tools for Distributors to leverage, improve revenue, and attract and retain the best Distributors and staff.

While politics might be local, policy is not. Global businesses need to navigate complex legislative and regulatory environments in order to operate and grow. While companies are skilled on international expansion, they often get tangled in unanticipated issues if they ignore the importance of a public affairs strategy.

We use our industry-sector knowledge, political acumen and digital savvy to educate and inform elite media, opinion leaders and policymakers. We can influence public opinion, advance regulatory and legislative initiatives and build reputations.